Our Story

Our Mission

At Supra, our mission is simple: build the best possible boat for every rider on the water. We believe that premium performance and innovative features shouldn't be reserved for only the most expensive boats — they should be standard.

Born in Tennessee

Founded in 1981 in Maryville, Tennessee, Supra Boats is a division of Skier's Choice, Inc. For over four decades, we've been pushing the boundaries of wake sport boat design and engineering.

Our Values

• Innovation — Technologies like AutoWake®, the Swell® Surf System, and Dynamic Sound Design audio set the standard for the industry.
• Craftsmanship — Every Supra is hand-built in our Tennessee facility with meticulous attention to detail.
• Community — We support athletes, events, and the wake sport community that inspires everything we do.
• Value — More standard features than any boat in its class, because cutting corners isn't in our DNA.

Our Journey

• 1981 — Supra Boats founded in Tennessee
• 1990s — Pioneered wakeboard-specific boat design
• 2000s — Introduced the Gravity Games hull and advanced ballast systems
• 2010s — Launched AutoWake® and the Swell® Surf System
• 2020s — Dynamic Sound Design, Vision Control, and the most feature-loaded lineup in history