Superior performance. Reliable daily operaton. Season-after-season of enjoyment. Those are the hallmarks of Supra tournament watersport boats. Now more than ever Supra engineering delivers uncompromised performance, uncompromised luxury, and uncompromised reliability. So when you hit the water, you can ride in confidence, comfort and style, free from everyday worries, free to fly high.
In 2009 Supra owners will benefit from an industry leading Four Star Protection plan. Our Indmar engine and drive train systems now are warranted for five years of repair, parts and labor. Most component parts on the boat are warranted for five years. And of course, Supra's hulls continue to have a limited lifetime warranty.
The Supra product line introduced NanoTechnology to all vinyl surfaces in 2008, improving the lifetime beauty of our interiors. Supra also added a 6.0L engine to our all-Indmar all-multi-port fuel injected powerplant series. The 6.0L engine produces 409HP, a real plus when putting heavily weighted boats in thin air conditions through their paces.
In 2008 Supra's got a host of quality improvements like a new ignition switch, new wiring harnesses, new tower feet, improved swivel board racks, stronger hinges and shocks, and countless other small improvements that add up to a better quality boat.
Bottom line, at Supra, we build boats for riders who choose to challenge their personal best with each successive run. Simply, we live for the wake.
Supra's first hull, and every hull we have produced since, used a Deep Drop V Keel to enhance both straight line tracking and passenger comfort. We were the first ski-boat to offer an open bow design dramatically expanding seating capacity. We were the first to use a hydraulic wake plate to adjust wake characteristics for different water conditions and different sport requirements. And we were amongst the first to develop a hull specifically designed to help our riders fly higher and longer as wakeboarding interest grew.
At Supra we have pioneered innovation in seating designs to allow more people to comfortably watch the action behind our boats. We created double-up and triple-up playpen and stadium seating packages to enhance the experience for passengers and riders alike. We built storage into areas of our boats that were simply dead-space in competitive products. And while it has now become an industry standard, we were the first to integrate high-end stainless steel accent items throughout our cabins.
Bottom line: we were the first performance boat manufacturer to recognize that a great tow boat had to have both a great ‘living room’ and a great ‘playing field’. Today we continue to lead by focusing our product design on two simple concepts:
Will the design enhance the ‘ride-ability’ of our product?
Will the design enhance the ‘live-ability’ of our product?
You know, there is equally impressive set of ‘lasts’ that we pride ourselves on here at Skier’s Choice, Supra’s privately-held parent company. We have been the ‘last’ of the major tournament boat manufacturers to retain ‘value’ as part of our ownership experience. We are the ‘last’ company to pass on increased material costs to our consumers. And we promise you that we will be the last tournament boat company to attempt to build boats on ‘trendy’ design whims or add cost to a boat simply because we can.
Riders building boats for riders. That’s how we have been able so many of our boat owner’s leave their own wake wherever they go.
Skier’s Choice is located in Maryville, TN. The company manufactures two lines of inboard boats: Supra and Moomba (the leading tow boat in the value segment of the waterski/wakeboarding market). Skier’s Choice, which sells to dealers both in the United States and overseas, is the fastest growing manufacturer in the inboard segment of the marine industry. In 2005, we climbed to #3 in total unit sales, and are now nipping at the heels of our next largest competitor. The company currently has 375 employees, most of whom come from Blount, Loudon, and Monroe counties in east Tennessee.
The Supra brand dates back to 1981 when George Fowler stared the company in Greenback, TN. Mr. Fowler recognized a need for a larger, family ski boat to fit the luxury market.
1981- Introduction of the Supra Sport, the first Supra boat. Development of the adjustable wake plate. Introduction of a rear ski locker.